Systems / 07 — SEO & GEO
Found by Google. Cited by ChatGPT.
Modern search visibility across both worlds: technical, local, semantic, and programmatic SEO for the rankings you know — plus GEO and AEO so AI assistants cite you when your customers ask them instead.
What it replaces
Ranking reports that never become revenue
Content sprayed at keywords nobody buys from
Invisibility in AI answers your buyers now trust
Agencies that measure activity, not outcomes
What we build
Inside the system.
Technical SEO
Crawlable, fast, schema-complete foundations
Local SEO
Own the map pack where you operate
Semantic & entity SEO
Become the entity engines understand
Programmatic SEO
Hundreds of pages that earn their existence
GEO
Generative Engine Optimization — cited by AI search
AEO
Answer Engine Optimization — the answer, extracted
How it lands
Weeks, not quarters.
01
Audit both worlds
Where you stand in classic search and in AI answers — and where the money queries are.
02
Fix the foundations
Technical debt, schema, speed, and entity clarity handled first.
03
Compound with content
Answer-first pages that rank, get cited, and convert — measured monthly.
Straight answers
What are GEO and AEO, in plain terms?
Optimising to be the answer, not just a result. GEO makes AI search engines like ChatGPT and Perplexity cite your business; AEO structures your content so answer boxes and assistants can extract it directly. Both matter because your buyers increasingly ask AI first.
How long until SEO shows results?
Technical fixes move numbers within weeks; content compounding takes three to six months to show real revenue impact. We report against traffic, citations, and enquiries — never vanity rankings.
Let’s map this system onto your business.
A 30-minute call. We find where SEO & GEO pays for itself in your operation — no deck, no obligation.